First, many manufacturers do not have authorized internet retailers.  If you search for an item online you can usually find a dozen websites purportedly selling that product. But that does not mean they can legally sell it or that they even have that particular product.  Always go to the manufacturer’s website and check.  They will have a list of their authorized retailers both local and online. 

Second, the biggest problem with buying something from an un-authorized dealer is that you do not get a warranty.  The one from the manufacturer is not valid because the item was not purchased from a legitimate dealer and extended warranty companies won’t warranty a product that does not have one from the manufacturer.

Third, if you do order a product from one of these non-authorized sites, there is no telling what you will get.  The product could be refurbished, “B” stock or even gray market product.  A lot of these companies “sell” new products but send you a re-boxed or slightly damaged product.  They may not even have the product in stock, and then try to sell you something else.

Fourth, shopping online does not always save you money.  An authorized online dealer sells electronic equipment at the same price that your local dealer does.  More often than not your local retailer can offer discounts that the online seller cannot.  What about sales tax, you might ask.  By the time you figure in shipping and set up costs, you end up spending more than you saved on the sales tax.

Finally, an online retailer simply cannot give you the support that a local retailer can.  Local retailers have well-trained sales people that know the product and know how it will work in your particular environment.  We can also provide certified installation and authorized service for all our customers.

Sure, you can always find a lower price on the internet, but is it worth the risk just to save a few extra bucks?  What is more important to you, no warranty, no guarantee of new stock, no installation or service support, and maybe a few extra dollars in your pocket or establishing a relationship with a local dealer who will provide you with a warranted product, installation and service to back it up, and the time of a knowledgeable and caring salesperson?